But over the years, ironically, it’s been becoming easier for us to predict what Google is likely to do next. Laura: Do you feel it is important to stay one step ahead of Google in this space, and how do you do that?Īleh: It is important. The addition of features like 8 keyword research methods in the Enterprise version released in June of 2008. Such as adding Ask, Altavista, Alexa, China’s Baidu, Russia’s Yandex, Germany’s Fireball in August of that year. Rank Tracker also grew along side additions to the internet. Today you can find your ranking data for over 320 local and international search engines for hundreds of your top keywords. Rank Tracker burst onto the scene with the ability to track the ranking results in just three search engines which are (and still include) Google, Yahoo, and MSN. Rank Tracker was the next to follow with a release date of December 25, 2005. LinkAssistants’ competition consisted of Arelis, LinkCheck Pro, Dynamic Link Promoter, and SEO Studio. LinkAssistant was released in as a backlink building tool and nothing else. In 2004, two Java developers Viktar Khamianok and Aleh Barysevich, started a company named for its flagship product: LinkAssistant. WebSite Auditor: Website structure, crawlability and accessibility reporting, also optimizing the content of landing pages.SEO SpyGlass: Backlink analysis, discovery, profile comparison, and penalty risk evaluation that allows you to build an effective link building strategy.Includes the capability to deliver reports to clients in order to track keyword progress. Rank Tracker: Detailed keyword research and sophisticated rank tracking.LinkAssistant: Your linking task management resource for link outreach and organization (including cleanup outreach and verification).
#ONLINE SEO SPYGLASS FULL#
You can also read my full review of the tools.
#ONLINE SEO SPYGLASS UPDATE#
Now, if we are talking about major changes to search engine ranking algorithms such as the Penguin update for example, then of course we can’t afford to ignore them.įor example, when Google Penguin hit, we added the Anti-Penalty Link Audit module to SEO SpyGlass (which is our backlink tool), because there arose a need for SEOs to perform link audits and to be able to identify low-quality, spam links among those pointing to their sites.įor those of you unfamiliar with SEO PowerSuite, this is a desktop tool set composing of 4 main components.
#ONLINE SEO SPYGLASS SOFTWARE#
These updates affect the ability of our software to extract data from search engines, and they change every other day or so. But these types of changes are not the famous Google updates such as Penguin or Panda – these are largely unknown to the general public.
On a serious note, and I am completely serious, we actually do have a script that tracks algorithmic changes across all the supported search engines every 12 minutes.
Laura: How do you know when to start updating the programs to keep up with such constant change?Īleh: Well, usually when it’s been 12 minutes, we know we need to update (laughs). I asked Aleh Barysevich, Marketing Director and Co-Founder of SEO PowerSuite, a few questions on keeping up with these changes. Yet, this tool set has evolved over the last ten years. It’s fun to look back on where you’ve come through the waves of Google changes, so let’s take a trip down memory lane and see how these SEO tools have evolved. Through out all the changes, one tool set has continued to help SEO experts attain higher rankings, increase traffic, and spy on their competition. From staying on top of the zoo Google keeps throwing at us, to dodging curve balls from Facebook Ads, to figuring out each new social platform that pops up – if you aren’t flexible, then online marketing may not be for you.Īs our industry continuously shifts, the tools we use must change and adapt just as fast. We’ve all heard the old saying “The only thing that stays the same is that everything changes”. And in the online marketing industry, change has always been the name of the game. I reviewed the SEO PowerSuite set of tools in a previous post and am adding further information about their evolution through the years as part of a sponsored post series.
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